Facebook added user age range, birthday and friends to the options developer can select for their applications when using its Limited Login functionality. There are currently two distinct modes for Facebook Login: Classic Login, which enables app users to create new accounts or access existing accounts, while giving apps access (with Facebook approval and user...
In retail, it's inevitable that what's old invariably gets repackaged and marketed as new for the next generation of shoppers. And so it is with the shop-in-shop strategy. Also known as stores-within-a-store, these spaces are located within a larger retailer and rented by a manufacturer or wholesaler to exclusively sell one specific brand. Traditionally deployed...
As the pandemic accelerates the decline of physical shopping malls across America, a new form of virtual space is emerging to provide a futuristic version of the commercial and social experience these institutions once offered young people. While definitions vary for this so-called Metaverse, it usually involves a shared online world of some sort, often...
George Clooney co-founded Casamigos tequila in 2013. Four years later, the trio of founders cashed in on its success in a big way by selling the company to alcohol conglomerate Diageo for $1 billion. Clooney's success has inspired scores of celebrities to follow him into the alcohol industry. Months after Casamigos sold, actor Ryan Reynolds...
In the early years of the 20th century, millions of Americans were afraid to eat meat. It had nothing to do with religion or health mandates. It was because of The Jungle. A fictionalized account of journalist Upton Sinclair's real-life experiences in the Chicago stockyards, the book featured stomach-turning scenes of meatpacking workers rubbing rotten...
Just as widespread vaccinations are starting to make IRL dating seem possible again, Tinder announced today that it's also embarking on a new relationship: George Felix, former Pizza Hut exec, is taking the helm as the dating app's new chief marketing officer. Top line Tinder announced today that Felix is stepping in as CMO following...
Ecommerce juggernaut Amazon lifted the curtain today on its new private-label food brand Aplenty, which is being sold online as well as in Amazon Fresh locations in California and Illinois. Top line Some of the items being marketed under the label include parmesan, garlic and herb pita chips that are twice-baked, small-batch pink Himalayan salt...
Gucci Beauty released a new lens Monday that enables Snapchatters to try on Rouge De Beaut? Brillant, its new hybrid lipstick. Alessandro Michele provided creative direction on the project. The lens, available via Lens Carousel and Snapcode, kicks off the augmented reality experience by placing a sleep mask over the user's eyes, which features the...