As authentic representation in advertising remains a critical industry talking point, some brands and platforms are partnering to offer a real understanding of Latinx culture. As part of its ongoing multicultural outreach effort, Toyota is continuing its 13-year collaboration with Latin digital media company Remezcla with a new campaign aiming to connect with Hispanic consumers....
Google's ad-tech stack, a line of business that is neither the major driver of the company's revenue nor its most well known, is under new scrutiny from a panoply of governments. Last week, the U.K.'s Competition Market Authority announced it was investigating whether Google has broken the law by restricting competition in the digital advertising...
Hulu's latest spot in its "Sellouts" campaign pokes fun at the cheesiness that often comes along with kids' cereal ads. The animated, 30-second ad features Charlotte Hornets player LaMelo Ball, hawking his fictional cereal LaMelO's. It's the second Hulu spot with Ball. The first, which debuted in April, showed a brief animated ad-within-an-ad for the...
The Xbox Twitch channel has 635,000 followers who tune in to see daily gaming streams including interviews and esports tournaments. Xbox is letting more gamers get in on the fun with its launch of a new Xbox ASL channel with American Sign Language interpretation from inclusive communication service provider Sorenson. "Gaming with Twitch is a...
Social media and interactive platforms are transforming the future of entertainment as we know it. With the emergence of Web3, digital creators have a powerful and unique position to own their content and interact with their audiences in ways the industry has never seen before -- and that transcends audio and video. Falon Fatemi, CEO...
It's no secret NFTs are redefining how we think about creativity, community and ownership. As brands embrace these opportunities, they must also juggle the challenge of rethinking their approach to digital marketing in order to effectively succeed in the newest version of the web. Spencer Gordon, vp of connections and draftLine at Anheuser-Busch InBev, stopped...
New tools will be added for Facebook Reels and Instagram Reels in the coming weeks. For Facebook, creators can now create, edit, publish and schedule Reels on their web browser via Creator Studio. Those capabilities were already available on Android and iOS. Meta is also rolling out video clipping tools on desktop that will enable...
Back in December, KFC announced a year-long partnership with Grammy-nominated rapper and Louisville, Ky. native Jack Harlow. After linking up to help those devastated by the Dec. 11 tornadoes and corralling a selection of Harlow's favorites for the chain's app, the team announced the next thing on the agenda: a good old-fashioned celebrity meal. Today,...
LinkedIn released its Transparency Report for the second half of 2021, highlighting an increase in misinformation removed from its platform, crediting enhanced automated defenses, as well as improvements in its technology to detect fake accounts. Vice president, legal, digital safety Patrick Corrigan wrote in a blog post, "Once again, we saw record engagement on LinkedIn...
The iPod is dead. Long live the iPod (ad campaign). While Apple might have recently announced it's officially discontinuing the iPod product line for the first time since its game-changing debut terraformed the MP3 player landscape in 2001, one memorable aspect of the device endures: its advertising. Last fall, Apple revived the "Silhouettes" campaign from...
Discord has begun rolling out Text Chat in Voice Channels, a feature that will give each voice conversation on the messaging platform its own text chat. This feature will prevent the need for servers to create dedicated channels that are used by participants during voice chats. It should also prevent voice chat participants from sharing...
Pinterest is extending its Creator Fund to Brazil and the U.K. with an emphasis on giving more LGBTQIA+ creators the opportunity to grow, connect and succeed on its platform. The company said its Creator Fund will help reduce barriers of entry for creators in those communities, adding that the first cohort in Brazil will focus...
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships. It's time to rethink the traditional responsibilities of marketing and reset our understanding of its role in...
The role of the board is changing, assuming broader strategic aims that go beyond just governance and risk management. The strongest boards in 2022 look more like partners to the leadership team -- and less like characters on Succession. Jana Rich, founder and ceo at Rich Talent Group, and Greg Welch, partner at Spencer Stuart,...
On Tuesday, Adweek hosted its second State of Revolt installment, as black business leaders across media, marketing, and advertising spoke about their experiences navigating today's turbulent times and whether we've truly progressed or are continuing to make empty promises. Living in a "state of brace" The first State of Revolt focused on rallying around the...
Podcast network Crooked Media announced Thursday it will launch a coffee line called Crooked Coffee, which includes a What a Morning roast as a nod to its daily news podcast What a Day. Once just a newsletter, What a Day shifted into a podcast in 2019 as it grew in popularity. Hosts Gideon Resnick, Josie...
With the recently announced merger of Essence and MediaCom, the formation of the technology layer GroupM Nexus and the formalization of Mindshare's meshing with Neo, GroupM is in the midst of a big change. This extends to expanding its leadership team, and today it announced a new c-suite hire in Kathy Kline, who will join...
Twitter is testing the addition of the ability to toggle between For You and Latest timelines within its Communities. The test is being conducted with a group of users across Android, iOS and the web, and the setting they choose will become their default each time they visit the specific Community they made the choice...
Messenger added a Calls Tab to its Android and iOS applications to make it easier for users to connect with friends and family in one tap. A Meta spokesperson said there are more than 300 million audio and video calls on Messenger every day, and the rate of average daily callers is up over 40%...
Meta chief operating officer Sheryl Sandberg announced today in a Facebook post that she was stepping down from the company after 14 years. She will leave in the fall but will continue to serve on the company's board of directors. Javier Olivan, the company's chief growth officer, will take over as COO. However, founder Mark...
The beauty industry is regularly criticized for catering to a limited demographic while pressuring consumers to conform to unrealistic standards. Still, there have always been people working in creator spaces and behind the scenes to facilitate a more inclusive beauty world. With the intention of creating a brand accessible for all, Andrew Fitzsimons Haircare has...