In the wake of their recent Italian wedding--reportedly sponsored by Dolce & Gabbana--Kourtney Kardashian and Travis Barker have managed to shove in a little extra brand shilling, this time for faux chicken products from Daring. The campaign, which launched on Tuesday, will continue rolling out in the coming weeks on social platforms. Images were shot...
Shaving can feel like more of a necessity during the summer, when the heat makes people consider just how much skin--and hair--they want to show. Eos and agency Mischief @ No Fixed Address are using a summer "Shaving Skincare for Anyone & Anywhere" campaign to spotlight the many places on their body people shave, ranging...
Spotify and Integral Ad Science said Wednesday that they will team up to provide brand safety transparency through a tool for podcast advertisers, with the streaming platform calling it an industry-first brand safety solution in audio. According to both companies, the solution will use Spotify's first-party data and will be verified by IAS' analysis solutions...
Following its $43 billion merger in April, Warner Bros. Discovery has already taken several cost-cutting measures, with CEO David Zaslav looking to trim $3 billion from the two companies. Now, in the middle of the company's first combined upfront, the downsizing has reached the ad sales team. On Tuesday, The Information reported that Warner Bros....
As it looks to scale up its subscription offering and increase its global reach, WeTransfer has found a new chief marketing officer (CMO) in Angelique Temple. The exec has joined the business from the unrelated WeWork, where she spent four years as vice president of growth and revenue marketing. There, she was responsible for the...
Since the very first march in 1970, Pride has been a celebration rooted in defiance of oppression of LGBTQ+ communities. But more than 50 years later, those communities are facing an historic backslide of their civil liberties. State lawmakers have filed nearly 300 pieces of anti-LGBTQ+ legislation so far this year, with bills targeting trans...
Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe's anti-disinformation code to curb the spread of fake news and propaganda. According to an updated "code of practice on disinformation," a document seen by The Financial Times, big tech companies will be forced to disclose how they remove, block or curb...
As cybersecurity has evolved, so have phishers, fraudsters and catfishers, leading to an unprecedented spike in online crime since the early months of the pandemic. Now more than ever, it's important to stay protected online, and a major part of that is knowing what the threats are. With the need for safety precautions in mind,...
The challenge With Apple's iOS 14 update, GDPR and Google phasing out third-party cookies next year, the online landscape is shifting toward more consumer-friendly tracking options. This also means new challenges for the advertising industry. With fewer signals to navigate by, the ability to fine-tune messaging at the level of an individual ad, or to...
Twitter added a Location Spotlight option for Twitter for Professionals accounts in Australia, Canada, the U.K. and the U.S. The social network official introduced Twitter for Professionals last October and made Professional Accounts available to all users worldwide in March. Location Spotlight enables Professional Accounts to add: Business location: Twitter users will be able to...
Yesterday, lawmakers and stakeholders discussed finer details of the federal privacy bill draft, which was unveiled earlier this month, showing some momentum on a long-promised effort to give people in the U.S. more control over their personal information. "Nearly every week, there's a new story about location data being packaged and sold," said Caitriona Fitzgerald,...
PepsiCo reached a multiyear extension of its North American partnership with the National Hockey League and the National Hockey League Players' Association that will bring their relationship past the 20-year mark. The company will retain exclusive NHL and NHLPA North American rights in the carbonated soft drinks, energy drinks, savory snack food and water categories...
Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and digital platforms. The first version was first...
In the 1980s, there were more than 200 lesbian bars in the U.S. In 2022, that number has shrunk to fewer than 25. Roku's Brand Studio partnered with J?germeister for the three-episode docuseries The Lesbian Bar Project, highlighting the remaining lesbian bars and their communities across the country. Each episode will focus on a different...
More than 1.5 billion logged-in users are watching YouTube Shorts every month. The Google-owned video platform said a study by Inmar Intelligence found that more than 70% of respondents regularly watch short-form video, adding that channels uploading both Shorts and long-form videos are seeing better overall watch time and subscriber growth than those only uploading...
Adweek's Brand Genius Award has stood as the marketing and branding world's highest honors for roughly three decades. As we've done every year around this time, we're asking our readers send us their picks for truly dynamic, groundbreaking brand builders. Each year, a distinguished panel of our senior editors convene to review those reader choices...
TikTok teamed up with customer intelligence and experience design consultancy Material on research to help define its role in the consumer purchase journey, on and off the platform. The video creation platform explained in a blog post Wednesday, "Earlier this year, we introduced the concept of the infinite loop--a purchase journey unique to TikTok that...
Pinterest introduced two new ad options in the run-up to the Cannes Lions International Festival of Creativity: idea ads and a paid partnership tool. The platform said in a blog post Wednesday, "People come to Pinterest with a unique mindset--they are ready to try, do and buy--which is why great ads are both expected and...
The Cond? Nast music publisher Pitchfork has seen revenue for its flagship event, Pitchfork Music Festival, rise 112% compared to 2021. The privately held media company wouldn't share precise revenue figures. But it's the latest indication of heightened consumer and advertiser demand for the return of in-person gatherings. The three-day festival, which takes place July...
Health and safety still weigh heavy on the minds of American consumers more than two years since the outbreak of Covid-19. The brands U.S. adults trust most are Band-Aid, Lysol and Clorox, according to new research from decision intelligence company Morning Consult. CVS Pharmacy, which received a boost in reputation for distributing Covid-19 vaccines, also...