Many mergers and acquisitions proceed smoothly toward their conclusion. Elon Musk's proposed $44 billion takeover of Twitter is not one of those. Twitter's board of directors revealed in a Schedule 14A filing with the Securities and Exchange Commission that it unanimously recommended that shareholders approve the transaction. The board said in a letter to shareholders,...
Many high schoolers have no idea what they want to do as a career. Christian Di Bratto knew exactly what he wanted and went for it by starting his own talent management agency, Deebo. The 19-year-old business owner started out by sending DMs to top creators asking to work with them. Fast forward to today...
Though keeping an eye on nutrition can be beneficial, "clean eating" trends have long been criticized for a tendency to cast food from non-white cultures as being disproportionately unhealthy. Perhaps nowhere has that misconception been so prevalent as with MSG, an additive famously maligned for causing everything from headaches to lethargy despite a lack of...
StockX has shifted the way the resale market operates. Sneaker culture is at an all-time fever pitch, with limited collaborations no longer being just statement fashion items, but potential investment opportunities for the shrewd collector. This move from a standard style to a more unique, limited, and exciting aesthetic isn't just limited to sneakers--it's moved...
On this week's episode of To Dine For, host Kate Sullivan is joined by Erick Williams, owner and executive chef of Chicago's Virtue restaurant and bar. Williams is a passionate and celebrated chef, and just this week won the James Beard Award for Best Chef--Great Lakes Region. His Hyde Park restaurant has been getting plenty...
Pamela Levine is joining Disney General Entertainment as head of marketing for Disney Branded Television and National Geographic Content. Disney Branded Television president Ayo Davis and National Geographic Content president Courteney Monroe announced the news today. In the role, which reports to both Davis and Monroe, Levine--who begins on June 27--will lead an integrated internal...
This year marked the first time in over 40 years that the Los Angeles Pride parade would march outside of its traditional West Hollywood parameters into Hollywood. For decades, West Hollywood has established its clout as a global hot spot for the queer community, cementing its status as the home base for the annual parade...
On this week's episode of Brave Commerce, Gentiane Barret, global ecommerce lead at French healthcare giant Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how her nonlinear career has contributed to her success. Barret explains how she uses the innovation skills she developed from her time at Google to impact her current role...
Here's a tried-and-true advertising tactic that goes back decades: Hand a product to a person on the street, ask them to sample it, record their (hopefully positive) response and turn it into a cheery testimonial. Commercial gold! But when a format has been used endlessly, does it lose its punch? Not in the hands of...
When a user creates a new Discord server, they'll have the opportunity to upload a server icon during the creation process (a server icon is similar to a profile picture). However, users aren't required to do this during the server creation process, and they can upload their desired icon after their server has been created....
At the turn of the century, Razor scooters were all the talk on every local elementary school playground in America. Competing with 'N Sync and Sony's Playstation 2 in kid discourse was no problem as Razor's product moved an estimated 5 million units in 2000. Now, the brand is looking to reclaim its status as...
Ryan Reynolds is launching a new nonprofit that aims to make creative careers more accessible to production hopefuls from underrepresented communities. During a Cannes Lions panel hosted by Bloomberg, the Maximum Effort founder announced the formation of Creative Ladder, a 501(c)(3) organization that will offer programs and services for students and emerging talent interested in...
The common denominator in all upfront discussions is finding the most successful formats to attract existing and new audiences while being aware of new offerings that might widen a media platform and a brand's market and base. Heineken's senior brand director of marketing Oscar Martinez and GM's director of diversity marketing and development, Tarshena Armstrong,...
2022's Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States. How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? Ray Warren, president of Telemundo Deportes, and the NFL's...
Aflac is marking the Summer Solstice Tuesday with its first-ever TikTok-inspired campaign, "#DuckVibes." The campaign is also tied to the start of Cancer season, and it incorporates Aflac-branded affirmations, first-of-its-kind TikTok healing sounds and zodiacs, with summer aesthetics tailored to each of the sign elements. Aflac said #DuckVibes plays on common trends found on TikTok,...
Snap Inc. teamed up with eight leading creatives and chief creative officers on an immersive augmented reality experience at Cannes Lions. The eight creatives will give Snapchatters insight through Snapcodes or, for those attending the festival, through landmarkers at the following locations: Beach Club at the Carlton Hotel, Fontaine (Bassin) sur la Croisette, Hotel Martinez,...
Soccer is now one of the Big Four sports in the U.S., and it happened while marketers weren't looking. Football and basketball remain sports powerhouses here but, roughly 20 years ago, a Gallup survey had hockey and auto racing ranked higher among the nation's favorite sports to watch. By 2017, roughly 7% of Americans considered...
Despite cyclical pandemic surges, inflation pressures and the lingering anxiety of returning to full-scale live events, the Frieze Art Fair's agile recovery was successful. Evidence comes in the form of sold-out exhibitions in London, Los Angeles and New York, but the final judgment of its successful return comes from major brand partners that have stuck...
Data has a big representation problem, and TelevisaUnivision and VideoAmp are trying to solve it. The companies are teaming up to bring better representation to data. In the new partnership--announced today during VideoAmp's Currency Collaboration event at Cannes Lions, TelevisaUnivision will leverage VideoAmp's measurement and optimization data to power advanced advertising solutions and better reach...
The Global Alliance for Responsible Media marked its third anniversary at Cannes Lions--where it debuted with 16 founding partner companies in 2019--by releasing new guidelines and standards and turning its attention toward the metaverse. The organization has grown to 122 members in its three years: 61 advertisers, 35 industry associations, 11 media platforms, nine ad-tech...