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Новости за 06.06.2022

Brave Commerce: Moët Hennessy’s President Links On-Premise and Online Sales

Adweek.com 

Seth Kaufman, president of Mo?t Hennessy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss building an exceptional workplace. Kaufman talks about the importance of tracking success and achievements transparently so the company can be agile and workers stay motivated. He also touches on why inclusivity and sustainability are vital, and explains how these values...

McDonald’s and Digital Comics Platform Webtoon Highlight the AAPI Community’s Diversity

Adweek.com 

AAPI Heritage Month might be over, but McDonald's wants its latest partnership to have an impact that lasts more than 31 days. The fast-food chain teamed up with Webtoon, a digital comics platform--and also the name of a digital comic intended to be read on smartphones and computers--to create "Drawing on Heritage," a series featuring...

Fox Sets Fall Schedule and Premiere Dates After Not Doing So During Upfront Week

Adweek.com 

Fox finally has set its fall schedule--and locked in its premiere dates, as well. After bucking tradition during upfront week and declining to release a schedule for next season, the broadcaster solidified its plans for the fall--and also became the first network to set its premiere dates. Fox's fall lineup begins on Sunday, Sept. 11,...

To Dine For Podcast: Elizabeth Vianna, Winemaker at Chimney Rock Winery

Adweek.com 

On this week's episode of To Dine For, host Kate Sullivan is on location in Napa Valley at Chimney Rock Winery to meet and dine with winemaker Elizabeth Vianna. Vianna traces her love of winemaking to a single glass of wine when she was a biology major at Vassar College, with plans to go to...

Hilton Opens the Ideal Pop-Up Hotel Room for Golf Fans—Directly on the Green

Adweek.com 

Hotels close to St. George's Golf and Country Club in Toronto fill up during the RBC Canadian Open, which runs from June 6-12 this year. Hilton and FUSE Create conceptualized the closest accommodations of all: a one bedroom pop-up hotel located on the course's third hole. "Hilton strives to create authentic, one-of-kind experiences that showcase...

Chuck E. Cheese Looks to Woo Families Back With More Wow

Adweek.com 

Chuck E. Cheese had a few reasons to feel optimistic in the early weeks of 2020. First, the family entertainment and restaurant chain had a new leader in David McKillips, who joined parent company CEC Entertainment as CEO that January after spending more than a decade at Six Flags. Second, sales were improving. CEC Entertainment,...

Yahoo and Amobee DSPs Remove Google Open Bidding as a Source of Supply

Adweek.com 

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google. The move follows The Trade Desk's February decision...

DEI Is Not a One-Person Job. It Should Be How Your Agency Works

Adweek.com 

Historically, client requests for diversity and inclusion have been a retrofit, tacked on right before the campaign goes live to avoid potential consumer backlash. But over the last two years, we've started to see a shift in the marketplace--and the workplace. Traditionally, marketing goals have been hyper-focused on business results and commercial success. Today, the...

22 LGBTQ+ Changemakers Creating More Inclusive Spaces

Adweek.com 

One of Adweek's core values is celebrating talent, leadership and innovation from all backgrounds and from all walks of life. We strive to showcase the veterans and rising stars who may not be getting as much recognition as they deserve. Each of these Pride Stars is special because they fully bring themselves to the table,...

Cash, Credit or Crypto? Why Digital Currency Is an Inevitable Payment Option

Adweek.com 

On May 22, 2010, a date now known as Bitcoin Pizza Day, a Florida man made the first-ever bitcoin-based purchase for--you guessed it--pizza. He reportedly exchanged 10,000 bitcoins for two large Papa John's pizzas. Had he instead held on to his stash, it would have been worth roughly $650 million in October 2021 when a...

James Patterson, Now a Memoirist, Reflects on the Lessons of His Time in Advertising

Adweek.com 

With well over 150 books to his name, James Patterson is one of the few writers in history whose name has transcended being an author and has become a multimedia empire. After selling more than 400 million copies of his thrillers, youth titles, graphic novels and collaborations with celebrities including Dolly Parton and Bill Clinton,...


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