CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces with IBM to combat bias in digital marketing. Since the programmatic revolution of more than a decade ago, brands have used algorithms to determine which demographics to target and how to segment audiences in their...
CANNES, France -- A public health campaign that used rap, storytelling and gaming to improve nutrition literacy among children took home the Health Grand Prix for Good at the Cannes Lions festival on Monday. "Lil Sugar--Master of Disguise," created by IPG Health company Area 23 for the organization Hip Hop Public Health, was among the...
CANNES, France -- Adidas' "Liquid Billboard," which aimed to make swimming more inclusive, won the Outdoor Grand Prix at the Cannes Lions festival on Monday. Created by Havas Middle East in Dubai, the outdoor activation promoted Adidas' inclusive swimwear collection and addressed the 32% of women globally who say they don't feel comfortable swimming in...
CANNES, France -- At Cannes Lions, the top winner in the Print & Publishing category didn't actually print anything. Lebanon's An-Nahar Newspaper and Impact BBDO Dubai received the Grand Prix in the Print & Publishing Lions for "The Elections Edition." With Lebanon on the brink of collapse and suffering from high inflation that threw 75%...
Vice Media's provocative initiative to expose stolen artefacts in one of the world's leading museums received the Radio & Audio Grand Prix at the Cannes Lions festival. "The Unfiltered History Tour," made by Dentsu Creative for Vice, served as an unofficial tour of the British Museum, which has been accused of being the world's largest...
It's an exciting week: The Cannes Lions International Festival of Creativity returns to the South of France after a two-year pause. But the global creative community is coming together against the backdrop of a very different world. For businesses, societies and the planet, the problems are decidedly greater. Action is needed at rapid pace. Every...
When tweets go viral, it's not always great for brands--it can be for a faux pas, a perfectly timed meme or angering an online army. Pet ecommerce brand Chewy went viral for the best reasons. I contacted @Chewy last week to see if I could return an unopened bag of my dog's food after he...
A study from UN Women and the Unstereotype Alliance--the industry-led coalition designed to banish harmful stereotypes in advertising--has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls. Spanning 20,000 people across 20 countries, the sobering findings offer an insight into people's attitudes towards...
When Fred Levron joined Dentsu as the global chief creative officer in November last year, he had a mammoth task ahead of him. Reinvent the creative network. Dentsu International has been on a path of consolidation, taking over 160 agency brands and reducing them to just a handful. Levron and CEO Wendy Clark are using...
Over the course of several years, automaker Renault ran a series of ads that resonated across Britain, as it aimed to evoke the romance and sophistication of the French using only two words "Papa" and "Nicole". The long-running campaign to promote the Renault Clio became loved and parodied, as each spot would show a father...
Marketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019. The last time the festival was held in person, the Global Alliance for Responsible Media (GARM) was launched, a first-of-its-kind collaboration between brands, media agencies, platforms and industry associations to focus on the singular goal...
Ever wondered what is behind the mountain that appears in media company Paramount Global's logo and at the start of each of their movies and TV shows? Well, either way, the company has released a major marketing drive led by Academy Awards nominated actor Uma Thurman to promote the launch of its streaming service. Available...
YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time. Samsung captured the top spot on this year's...
Connected TV technology company Brightline wants to overhaul its streaming ad suite, and it's starting with a slew of CTV advertising products. The product suite is getting a shiny new name, rebranding to OTT Accelerator from Brightline Ad Impressions. OTT Accelerator has been in the making for 18 months after streaming saw a viewership boost...
Just in time for Cannes Lions, the revamped Twitter Innovators agency awards are back. A Twitter spokesperson explained, "We are reintroducing the Twitter Innovators agency awards to celebrate and fuel best-in-class media planning among our global agency partners. We work with a number of agencies--from the "Big 6" to independent agencies--to equip them with the...
When looking into what Gen Z actually needs, Edelman grounds its new research report in a quote from gun control activist and Parkland survivor David Hogg: "I'm not powered by hope. I'm powered by the fact that I have no other choice." Bookended between two crises--the recession and the pandemic--this generation knows that social justice...
CANNES, France -- For its debut at the Cannes Lions International Festival of Creativity Amazon Advertising decided it was going to need a bigger boat. While more than a dozen media platforms and agency holding companies, ranging from Meta to Spotify and from Dentsu and WPP, line the beach along Cannes' famed Croisette, Amazon chose...