Food delivery has become one of the rituals for Super Bowl viewers with 59% of U.S. households likely to order food during the Big Game, according to virtual restaurant solution Nextbite. And pizza is king of the food categories as the most ordered cuisine (93%). Looking to take more slices out of the American pie...
While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches. "We are uniquely positioned at Phillips...
Pinterest and food content provider Tastemade inked a multimillion-dollar, multiyear deal that will result in a slate of new content series, creator events and livestreaming programming. The partnership is the first of its kind, according to the two companies. Top Line The deal already has a foundation, since Tastemade has been one of Pinterest's largest...
Meta kicked off two new marketing campaigns Tuesday aimed at highlighting the benefits of the metaverse. "The Impact Will Be Real" is an integrated marketing campaign aimed at explaining the company's vision for the future of the metaverse, and it zeroes in on the potential value and societal benefits, stressing that while entertainment and gaming...
Less than a month after upfront week began, networks can already see the upfront market finish line. That includes NBCUniversal, which is "pretty much done" with its upfront negotiations, NBCUniversal CEO Jeff Shell said today at a Credit Suisse investors conference. "Just a smattering of things still finishing up." The news makes NBCU the first...
Meta expanded on the teen safety features for Instagram and Quest that it implemented in March, detailing several updates on both platforms. Parental supervision features on Instagram were extended, and parents and guardians can now: Send invitations to their teens to initiate supervision tools (this could previously only be initiated by the teens). Set specific...
Major League Soccer became the first major U.S. sports league to fully bet on streaming. Apple and MLS struck a 10-year streaming rights deal beginning in 2023, and the Apple TV app will be the exclusive home of every live MLS match without any local broadcast blackouts or restrictions. The new MLS streaming service will...
Even if you haven't sat down to watch a full episode of The Walking Dead, chances are you're familiar with the gnashing teeth, decomposed flesh and tattered clothing that identifies a "walker." What you may not realize is that many of the details, from the wear and tear on clothing to the roaming hordes of...
Editor's note: For the purpose of this article, drag queens are referenced as she/her/hers in alignment with community norms and in light of the female persona deliberately created. The individual may actually identify as cisgender, transgender or non-binary and use different pronouns. "If you can't love yourself, how in the hell are you gonna love...
Domino's entered the next phase of its "Mind Ordering" campaign with two augmented reality lenses on Snapchat tied to the July 1 release of the second volume of episodes of season four of Stranger Things from Netflix. The two lenses use facial-recognition technology from Snap Inc. to pick up gestures such as head tilting, allowing...
June is Pride Month and, to celebrate, Instagram released a new set of stickers that users can add to their Stories posts on the photo- and video-sharing platform. These stickers are different from the embellishments that were released during Pride Month in 2021. When someone adds a 2022 Pride sticker to their Stories post, the...
Instagram now allows each user to pin up to three posts to their top of their profile on the photo- and video-sharing platform. After someone pins a post to their profile, they'll have the option to unpin the post whenever they'd like. Our guide will show you how to unpin a post from your profile...
The National Hockey League is using augmented reality to help fans hoist its iconic Stanley Cup trophy. Hockey fans can go here to access a digital replica of the Stanley Cup via desktop, mobile and tablet, letting them explore all of the details on the trophy, including every team and player who has won and...
Whether we notice it or not, there's a reason why we shop the way we do and favor certain types of products over others. For example, you might be drawn toward brands that use clean lines in their advertising, but don't understand why that is. Ad-tech company Neuro-Insight has the tools to help you understand...
WPP's largest market--the U.S.--will finally have a president to lead the country's operations. Grey Group CEO Michael Houston will take on the role and pilot the nearly 20,000 U.S. employees who generate upwards of $6 billion of revenue, annually. Houston has climbed the ladder at Grey Group over the past 15 years and served as...
On Tuesday, Spotify released its fourth annual Culture Next Trends Report, digging into the emerging trends among young people in the audio and podcasting space. The report is released ahead of next week's Cannes Lions International Festival of Creativity, where Spotify also plans to host its roundtable, Who is Gen Z, Really? The event takes...
The outbreak of a major national cyber-attack is one that has been considered for decades--and the implications are potentially unthinkable, something that British broadcaster Channel 4 outlines in a promotional campaign for its new six-part series The Undeclared War. Released last week, the campaign, which was inspired by Orson Wells' War of the Worlds radio...
Crypto and the stock market may be crashing, but collectibles show no signs of losing their value. It's fitting then that Funko, the miner of pop culture figurines rendered in the brand's recognizable black eyes and oversized heads, is bullish on its own grand growth plans. The Everett, Washington-based collectibles company is trying to pull...
Creative duo Quynh Tran and Toan Mai tested the metal of the organizers of Cannes Lions last year when they created an alternative website, which would host all the award-winning campaign work from the festival--but allow access to the creative community for free. Now, in an Inception moment for the advertising community, they have entered...
In November 1981, a spirits importer called Carillon did something that, at first blush, seemed ordinary: It bought a half-page ad in a magazine. Carillon held the U.S. distribution rights for Absolut, a Swedish vodka that few people had heard of. The ad itself was novel. It featured the clear glass bottle and only two...
Any traveler in an airport expects to experience three things wherever in the world they happen to be: unwanted delays, long walks down endless corridors and Toblerone in the gift shops. But during the pandemic, when the whole world was stuck at home, airports became ghost towns resulting in their overpriced shops being forced to...
The last time the Cannes Lions International Festival of Creativity took place in person, nobody had heard of Covid-19 nor read a brief for a "We're in This Together" spot. The United Nations was gearing up to deliver a three-part report detailing how burning fossil fuels was responsible for global warming that will devastate communities...
Last month marked the two-year anniversary of George Floyd's murder, which sent ripples throughout society, culture and business. In the ad industry, Floyd's death and the ensuing Black Lives Matter protests prompted a wave of soul-searching and pledges to address a long-standing lack of diversity. But more than two years later, as creative professionals prepare...
For many in the marketing world, gathering at Cannes Lions this month will feel like a "return to normal" as they pack the Croisette for the first time since the pre-pandemic days of 2019. But the creative industry's return to the Riviera masks the fact that the ad industry remains in the middle of a...
Reddit will roll out its Reddit Talk live bar for the web starting next week, making it easier for Redditors to discover Reddit Talk audio sessions that are happening if they are not on the flagship application. The live bar will only be displayed if relevant live Reddit Talks are happening while a Redditor is...