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Новости за 10.06.2022

This Dreamlike Animation Celebrates the Official Return of Wimbledon

Adweek.com 

As the All England Lawn Tennis Club (AELTC) celebrates one-hundred years at Centre Court, there's no time like the present to reflect on some of the iconic moments the organization has seen on the field. For the AELTC, the best way to acknowledge the past is to keep your feet planted firmly in the future....

Facebook: How to Delete a Post From Your Stories Archive

Adweek.com 

Facebook's Archive feature will automatically save a user's Stories posts after they disappear from their profile (Stories posts disappear after 24 hours). Users can visit their Facebook Archive to share their past Stories posts and more. Users also have the option to delete their past Stories posts. Our guide will show you how to delete...

Mila Kunis and Sharad Devarajan Launch Web3-Based Fantasy Universe and Media Company

Adweek.com 

Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa Sterbakov, the sci-fi-meets-fantasy universe merges the best of traditional entertainment production, comic book creation, Web3 and...

Facebook: How to Stop Your Stories Posts From Being Archived

Adweek.com 

Facebook's Archive feature will automatically save the posts a user shares to their Stories after they disappear (Stories posts disappear after 24 hours). Users can visit their Archive to share their old Stories posts and more. If users don't want Facebook to archive their Stories posts, they can turn this setting off. Our guide will...

This Pack From Southern Comfort Lets You ‘Bring Your Own Backyard’ to Any Party

Adweek.com 

Relaxing in your backyard is one of the great joys of summer. Southern Comfort made it easier to bring that experience wherever you go by launching a limited-edition Bring Your Own Backyard Pack via the Sazerac House website. The $99 pack contains a plot of artificial grass you can roll out to create a lawn...

Snap, Live Nation, Verizon Settle In for The Governors Ball Music Festival

Adweek.com 

Snap Inc. and two of its partners--Live Nation and Verizon--created custom 4G and 5G augmented reality experiences for The Governors Ball Music Festival June 10 through 12 in New York. Live Nation and Snap will provide festival-goers with custom lenses that leverage Snapchat's marker technology to recognize images and trigger AR experiences. Snap used giant...

What Adventure Will You Choose: New or Nostalgic?

Adweek.com 

Thus far in 2022, digital images, digital spaces and the use of data for personalized advertising and experiences abound. Marketers are navigating best practices in virtual spaces, specifically the metaverse, as they look for ways to build engagement in NFT ownership. It has been a year of hyper-personalization, with marketers using data for personalized advertising...

Fanatics and Topps Strike a Deal for College Sports Cards

Adweek.com 

Fanatics Collectibles has established a wide reach in the sports trading card market over the past year and continues to grow, mainly through sports licensing deals. The trading cards and collectibles division of Fanatics is entering the college sports trading card market through its subsidiary Topps with a new basketball and football product line coming...

Marketing Morsels: Pride Projects, an Animal Anthem, S’more Songs and More

Adweek.com 

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Boy Smells puts star power behind its Pride scent and campaign View this post on Instagram A post shared by Boy Smells (@boy__smells) Comedian, social media personality and Hacks star Megan Stalter and Boys in the...

Global Puma Campaign Presents Retro Fashion in the Future

Adweek.com 

As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced...

Keeping Publishers at the Center of the ID Conversation

Adweek.com 

What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.' The survey, in partnership with...


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