NBCUniversal and iSpot.tv became the latest media companies to complete a test of alternative measurement, one the companies said is the largest in the industry. The network first tapped iSpot as a certified partner in its efforts to create a new currency for cross-platform measurement on its One Platform ad offering earlier this year. "We...
Throughout the years, brands have struggled to showcase an authentic commitment to LGBTQ+ communities not just during Pride, but all year round. However, as Gen Z continues to lead today's consumer trends, brands are in a unique position to make meaningful connections with LGBTQ+ youth. Brands like Macy's, Abercrombie & Fitch and Harry's have expressed...
Roku wants streaming to be the next ecommerce shopping destination and teamed up with retail giant Walmart to make it happen. The companies describe the partnership as a "first-of-its-kind," bringing commerce to TV ads, and viewers will now be able to purchase products fulfilled by Walmart directly from Roku, moving beyond the QR code. "Through...
Long hours, hierarchical structures and scattered opportunities to get your voice heard. It's not exactly the best job description, no matter the field. And yet, this is the perception that "just on the market" talent on the rise has about media agencies these days. If they're even aware of the industry at all. Unfortunately, as...
As Pride celebrations get underway, there's also a cautious feeling given the political climate. What's the right mood to strike? In general, there's a sense of elation at being part of large gatherings again. But 2022 has also seen 39 states introduce more than 220 bills that would enshrine discrimination against queer people, including blocking...
Two days after NBCUniversal said it was "pretty much done" with its upfront negotiations, The CW once again became the first network to officially cross the finish line. A source familiar with the matter confirmed to Adweek that The CW wrapped up talks with CPM (cost per thousand viewers reached) increases in the high single...
Staffing shortages caused by the pandemic and a constant influx of Covid-19 cases have led to both an increased need for blood donations and a reduced number of people able to give them. Additionally, long-lasting stigma prevents many would-be donors from assisting even in times of crisis. In honor of World Blood Donor Day on...
Discord released a number of updates aimed at helping community servers create the best experiences for their members. To start, moderators can now activate an AutoMod feature that automatically blocks messages containing inappropriate content. Discord allows moderators to choose from three premade lists of "commonly flagged words" or create their own. Moderators can also decide...
Reddit revealed Thursday that it has acquired software-as-a-service-based artificial intelligence platform Spell with the goal of bolstering its machine language capabilities and improving the speed and relevancy of its platform. Reddit explained in a blog post Thursday, "Reddit's mission is to bring community, belonging and empowerment to everyone in the world, and one of the...
Anheuser-Busch has been the Super Bowl's sole alcohol advertiser for more than three decades, locking up category exclusively for each game since 1989--until now. Today, the company behind Budweiser, Bud Light and Michelob Ultra announced it will not renew its exclusivity deal for Super Bowl 57, which Fox will broadcast on Feb. 12, 2023. The...
ABC is now the second broadcaster to reveal fall premiere dates. The network announced several new shows while releasing its fall lineup back in May, and it now joins Fox, which rolled out its fall premiere dates and schedule on June 6, as the only two broadcasters to unveil series premieres. ABC's schedule kicks off...
Dr. Praeger's, one of the granddads in the plant-based food space, has picked an emerging agency with Hollywood ties to lead its advertising efforts. The pioneering legacy brand has chosen Wheelhouse Labs, the marketing arm of a multi-tentacled media company owned by entrepreneur Brent Montgomery and comedian-TV host Jimmy Kimmel, as its AOR. Wheelhouse won...
Abbott Elementary's breakout year continues, as the ABC freshman sitcom has received five nominations at the Television Critics Association's 2022 TCA Awards, making it the year's most-nominated show. The comedy--created by and starring recent Adweek cover subject Quinta Brunson--wasn't the only freshman series to receive multiple nominations from the organization. Fellow newbies Severance (Apple TV+)...
Political content being prevalent on Twitter probably doesn't come as much of a surprise, but the extent to which it is prevalent might. A recent study by Pew Research Center found that one-third of tweets from adults in the U.S. are political in nature. The think tank arrived at its findings via a May 2021...
After starting as a one-day event, Amazon's Prime Day grew to a 36-hour experience, then a 2-day ecommerce extravaganza. This year, Prime Day will again be a 48-hour flash sale beginning at 3 a.m. ET on July "12. Prime members in 20 countries, including the U.S., China, Italy and Mexico, can take part. And for...
Talk to any NFT enthusiast about how they first formed an interest in the technology, and there's a good chance they'll mention the National Basketball Association's Top Shot digital collectible platform. The Dapper Labs-created hub, which allows fans to purchase videos of game moments and other virtual memorabilia, quickly became a sensation after it launched...
Advertisers have been jumping through hoops to navigate the streaming wars. In the beginning, premium streamers like Netflix brought a new way to watch shows and movies with an ad-free subscription model. After seeing their success, non-premium streaming companies joined the race and introduced ad-supported subscription options, giving us household names such as Hulu. Even...
Caterpillar will be the official heavy equipment and industrial power sponsor of the National Hockey League under terms of a multiyear global agreement that was revealed Thursday. The partnership will begin when the puck is dropped to start the league's 2022-23 regular season this fall, and the league will incorporate the company's products into its...
Reddit entered into an exclusive partnership with DoubleVerify under which the digital media measurement platform will enable the platform to provide advertisers with media verification, ensuring that their campaigns are being viewed by real people and in a brand-safe environment, as well as shielded from fraud and appearing in the regions for which they were...
Retailers are looking for ways to monetize the boom in traffic they are seeing to their sites with the pandemic adoption of ecommerce. Currently 80% of advertisers use at least one retail media network alongside Amazon, claims recent McKinsey research--and is a whole new revenue stream retailers had not previously counted upon. According to research...
Long waits, short staffs and inflated prices were all issues cited by consumers in restaurant reviews on Yelp, the business directory and crowdsourced review forum revealed in its 2022 State of the Restaurant Industry report, which was released Thursday. Yelp said in the introduction to its report, "The restaurant industry is going through a period...
As the U.S. economy grows more volatile, publishers have responded to rising demand for explanatory reporting by launching new editorial initiatives, designed to help readers navigate the financial landscape. Some, like The Washington Post, Barron's and MarketWatch, have debuted new products that examine issues like inflation, rising gas prices and market irregularity. Others, like The...
With consumer spend in the metaverse set to reach $5 trillion by 2030, according to research released by McKinsey, the advertising industry has been busy setting up its stall to showcase what it can already achieve in this virtual reality landscape. Publicis Groupe has taken a slightly different direction, however, after it announced the appointment...