Rihanna's Savage X Fenty lingerie and sleepwear brand has always embraced inclusivity by offering extensive options for a wide range of sizes and body types. These values made it a natural fit for creating a line themed to Pride, which it did in 2021. Now, the brand is continuing its commitment to LGBTQ+ communities with...
The end of an advertising era has come: Bud Light is wrapping up its relationship with Wieden+Kennedy after a seven-year run. The beer maker has put its creative account up for review and W+K has declined to defend the business. Those productive seven years saw a new catch phrase created for the beverage, a return...
As the Boston Celtics hope to capture their 18th championship in franchise history in this year's NBA Finals, small businesses will be at the heart of the team's story thanks to a multi-year partnership with jersey patch sponsor Vistaprint. The marketing connection between the Celtics and Vista--the parent brand of Vistaprint, rebranded after the acquisition...
Burger King Austria's attempt to celebrate Pride Month through the offer of sandwiches which have the same bun ends on top and bottom has been accused of "rainbow washing" with an initiative described as "tone deaf" and "lazy" by social media users in response to its promotion. Having announced the release of "The Pride Whopper"...
Who doesn't remember Kmart? At its height, Kmart was the second-largest retailer in the United States, operating 2,400 stores with 350,000 employees. The company was generating around $37 billion a year in sales, ranking 2nd to Sears. But by 1990, it would see a tectonic shift, with its fortunes beginning to change. Find out how...
LinkedIn detailed several updates for professionals on its platform using its Creator Mode, highlighted by expanded access to the ability to host Audio Events. Following beta-testing of the Audio Events experience earlier this year, all members with Creator Mode turned on who meet the platform's community policies of being a professional, safe and trustworthy content...
White Claw returns to its now-established formula of beautiful people doing cool things in black-and-white cin?ma v?rit?, this time with a streetwear twist, to introduce its new lemonade hard seltzer. The work, from agency VCCP NY, stars "three innovators at work on their craft" in music, fashion and sports, set to the upbeat TikTok hit...
For most marketing teams, there's a wall separating brand marketing and performance marketing. But that wall is crumbling, and it's coming down faster now. The ones leading the demolition will build in its place this decade's generation of breakout brands. They are the brand marketers who are reengineering creativity to be data-driven, and performance marketers...
There are certain products we associate with luxury and living the good life. Gold and jewels, for example. Bentleys and private jets. Maybe even a Peloton. These are all very clear status symbols. And while Hollywood darling Chrissy Teigen is reportedly a fan of Velveeta, the 104-year-old cheese product has until now been more closely...
Brazilian steakhouses have gained popularity worldwide with restaurant chains like Fogo de Ch?o and Texas de Brazil, serving traditional cuts like sirloin cap and flank steak. AB InBev's Brahma beer is working to add another cut to the market with the launch of Brahminha, a bone-out short rib meant to be as creamy and juicy...
Bud Light has put the creative work for its portfolio of brands, including Bud Light, Bud Light Seltzer and Bud Light Next, up for review. "As the brand marks its 40th anniversary, Bud Light will be reviewing its creative business as it continues its mission to build authentic and engaging connections with its consumers," a...
Food and grocery delivery services expanded rapidly around the world during the Covid-19 pandemic, but in France, this trend clashes with longstanding cultural traditions of dining out at restaurants or taking time to shop and cook at home. To appeal to hesitant French customers, food-delivery app Uber Eats has launched a nationwide campaign that aims...
Twitter dropped its newest shopping feature like it's hot with its introduction of Product Drops Wednesday. Product Drops let merchants tease new products and provide more product details natively and, more important, enable interested shoppers to set up reminders via Twitter. Staff product manager Justin Hoang and engineering manager Siddharth Rao explained in a blog...
Leave it to Liquid Death to come up with a blind taste test that's more reminiscent of a slumber party prank than a classic Coke versus Pepsi contest. The canned water brand--a renegade marketer that makes full-length horror flicks, draws blood from Tony Hawk and hires famous porn stars for its campaigns--has put a gross-out...
Instagram now allows each user to pin up to three posts to their top of their profile in the photo- and video-sharing application. Users can pin regular posts (image and video posts), as well as Reels. When a user pins one or more posts to their top of their profile, these posts will remain there...
Embracing the darkness, heavy rock festival Copenhell is promoting its partnership with Carlsberg-owned beer brand Tuborg with the release of a terrifying film that would celebrate the beer its own style. The event, which takes place over four days in the center of Copenhagen, Denmark, describes itself as "the widest metal party in the north."...
Ad tech firm Index Exchange is acquiring Berlin-based Rivr Technologies GmbH. The seven-year-old machine learning company is focused on better curating the traffic supply-side platforms that Index provides to its buyers. The companies would not share the terms of the deal. "Our focus with the Rivr acquisition is to be able to help our demand-side...
Today, audio company iHeartMedia and insurance company State Farm announced a partnership to launch iHeartLand on Roblox. State Farm will have exclusive naming rights to an arena in iHeart's virtual world. Top line The announcement is tied to State Farm's 100th anniversary this summer. According to iHeart, the new metaverse experience aims to connect fans...
There aren't too many objects you can see on display at New York's Museum of Modern Art and still purchase for your home. But one of them is the lounge chair and ottoman by Charles and Ray Eames. The fabled husband-and-wife design team--whose ethos held that post-war living spaces should be simple, beautiful and comfortable--made...
What does a successful brand look like today, and how will it look tomorrow? As companies constantly evolve their models, values, priorities and strategies, it can be overwhelming for marketers. So how can brands keep pace? In today's episode of The Speed of Culture, Matt Britton talks to Emma Armstrong, president at FCB New York,...
An advert which aimed to persuade viewers to turn vegan through the use of video footage of farm animals and fish as they faced death, has been ruled to be "too distressing" to run in the U.K. after it received 63 complaints. The campaign for non-profit organization Vegan Friendly featured a man and two women...