We've seen the role that brands play in consumers' lives evolve over the past few years. In this era of accountability, there's a focus on continued advocacy and celebration of underrepresented cultures and identities year-round. Within the LGBTQ+ community, we are witnessing the start of that next chapter. Throughout years of progress and setbacks, breaking...
Instagram users can now pin up to three posts to the top of their profile grid, including Reels. One of the goals of the new feature is to give creators on the platform another way to express themselves. Instagram said users can click on the three dots in the top-right corner of a post or...
The 27 leading technology companies that make up the membership of the Tech Coalition committed to adopt the Voluntary Industry Framework for Transparency Reporting, which was released at the WeProtect Global Alliance Summit in Brussels last week, in order to address child sexual exploitation and abuse online. All members--which include Google, Meta, Roblox, Snap Inc....
I recently started a new role at my company, which meant I would be working with many new people that I've never met. There was the usual stress that comes with starting a new role and questions such as, "Will they like me?" and "Will they see the value I bring?" And like many in...
Avatars have come to TikTok. The video creation platform introduced a way for its users to reflect their unique look and personality in avatars that they can become in their videos, with a wide array of options for elements such as accessories, hairstyles, makeup and piercings. Users can open the effects section in the TikTok...
The chief executive of Swedish creative agency ?kestam Holst, Johan ?stlund, resigned last week after being arrested for paying for sexual services at a massage parlor in Stockholm, an allegation he has denied. "I deeply regret that the agency I have had the privilege of representing should even exist in these contexts because of my...
The sober curious movement continues to pick up steam in the U.S., where demographic groups like millennials and Gen Z are into alcohol-free "dry dating" and conscious consumption. But the trend toward moderation is nowhere to be found in a new campaign that likens a brand called Fruit Smash Hard Seltzer to "party juice" and...
As the world's biggest trial of a four-day workweek kicks off in the U.K., a group of advertising professionals is campaigning for the creative industries to adopt a shorter week and counter burnout culture. Starting on June 6, more than 70 U.K. companies are participating in a six-month pilot program testing a four-day workweek--with no...
We all see our favorite social media influencers work with amazing brands, but many of us don't know the ins and outs of how they come together. For brands, creating a social media campaign with a creator can seem daunting, from trying to find the exact creator you're looking for to the logistics of the...
When users search for something on Facebook, the social network will remember what they searched for as part of their search history. Users have the option to clear their search history at any time. Our guide will show you how this is done. Note: These screenshots were captured in the Facebook application on iOS. Step...
Instagram now allows users to add a quiz sticker to Reels. Previously, users could add the quiz sticker to Stories posts. The quiz sticker allows creators to ask their viewers a multiple-choice question with two to four possible responses. Our guide will show you how to use the quiz sticker in Instagram Reels. Note: These...
Independent Chicago creative agency Highdive has grabbed its first spirits client, having been chosen as the creative agency of record for five Beam Suntory brands. The brands include three small batch whiskeys in the James B. Beam whiskey portfolio, Sauza Agave Cocktails and another ready to drink (RTD) cocktail brand the agency couldn't discuss before...
Longtime MTV and Paramount exec Amy Campbell has been named CMO of Paramount Media Networks and MTV Entertainment Studios. She replaces Jason White, who is stepping down after 14 months in the role. Chris McCarthy, president and CEO, Paramount Media Networks and MTV Entertainment Studios, announced the CMO switch in a staff memo. "MTV Entertainment...
Ahead of Thursday's Vox Media Now event, the company announced Tuesday it created its own supply-side platform (SSP) for Concert, the company's publisher-led marketplace, where the Trade Desk (TTD) is also its exclusive demand-side platform (DSP) partner. TTD's cookie alternative Unified ID 2.0 will integrate with Vox's Forte, the company's first-party data solution, within the...
Havas Media Group (HMG) struck a unique data deal that helps it stand out from its competition and sets a new precedent for how agencies and data brokers can work together. Just last week, the group formally announced its partnership with data platform LiveRamp. It's the first holding company to formalize a relationship with a...
Measurement is getting a bigger seat at the table at the first in-person Cannes Lions festival since 2019. Advanced advertising company OpenAP--jointly owned by Fox, NBCUniversal, Paramount and Warner Bros. Discovery--will host a summit at Cannes on June 23, bringing together leaders from across the marketing ecosystem alongside those of the four media companies. "Television...
The lingering impact of the pandemic and ongoing geopolitical volatility is raising the bar for leaders. Navigating through crises is one of the most important functions of an executive, with unprecedented events setting new standards for leadership from the C-suite to middle management. David Silverman, founder and ceo of CrossLead, entrepreneur, best-selling author, and former...
In the same way that brands reimagined marketing to meet new opportunities with the rise of social media, marketers are preparing for --while others are already knee-deep in -- the seismic changes brought on by the metaverse. During Adweek's CMO Summit East, metaverse marketing pioneers from Mint and Artsy explored how brands can meaningfully enter...
[Sensitive content: This article includes description of an alleged physical assault.] A former contract employee of U.K.-based company One Minute Briefs says the organization's founder and creative director, Nick Entwistle, physically assaulted her during a trip to Portugal in 2021. The woman said she worked with Entwistle for approximately nine months and managed the company's...
The original promise of the internet was it would help tear down national boundaries, democratize the town square and offer universal access to information. But Elon Musk's Twitter takeover brings his vision of a "free speech utopia" into sharp relief, begging the question: Is this what the internet wants and needs? Advertisers fund, and therefore...
In business, and in marketing and advertising, the word "strategy" is held aloft. It's as if it is the most prized of all skill sets: It speaks of intellect and cleverness, of brilliant logistical planning and goal fulfillment. Occasionally, it even has a militaristic whiff about it, conjuring up images of attack formations and plans...
Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it's buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine....
Texas Attorney General Ken Paxton began an investigation into the very subject that is threatening Elon Musk's $44 billion agreement to acquire Twitter: potentially false reporting of the number of fake bot accounts on the platform. It should come as little surprise that Musk resides in the Austin area and one of the companies he...
Growing up in the Bay Area, Florencia "Tragik" Carcagno quickly learned her identity included numerous intersectionalities--born in Buenos Aires, she described herself back then as a "young, Latinx, dyke chola." (Tragik uses any and all pronouns but asked for "she/her" pronouns in this story for consistency.) After an early experience with the criminal justice system,...
Every June, the world gets a little more colorful. But if turning your brand's logo into a rainbow flag is your Pride Month strategy, head back to the drawing board. Younger people in particular are over the rainbow, according to social listening insights from AI-powered data platform Influential. Across Facebook, Instagram, Twitter, YouTube, TikTok, blogs...