Twitter shared a study of the results of more than 200,000 prompts that encouraged people to reconsider whether they wanted to send a reply that could be harmful or offensive. The social network began experimenting with those prompts in May 2020. Data scientists Lauren Fratamico and Kathy Yang wrote in a blog post, "We found...
Ulta Beauty CMO Shelley Haus passed away this week from complications related to an unspecified form of cancer, according to a LinkedIn post by the company. She was 49. "Those who knew her, understood how special she was and the incredible impact she had on our industry, our brand and most importantly, our teams," according...
In many circles, Mark Cuban needs no introduction. He is the embodiment of the American Dream. From Pittsburgh, Pa with a passion for tech and an ability to grind like no other, Cuban has hewed out his own career as a billionaire businessman who now lives in Dallas, Texas, and owns the Dallas Mavericks. His...
On this week's episode of Yeah, That's Probably an Ad, creativity and inclusion editor Shannon Miller is joined by Europe brand editor Rebecca Stewart and Europe creative editor Brittaney Kiefer to talk about the return of advertising's most high-profile international event, Cannes Lions. During the conversation, they discuss who they think will be the big...
McDonald's is continuing a history of using minimalism and iconography within its marketing. To promote its delivery service, the brand has once again turned to simplicity for its latest poster advertising campaign that sees "location pins" integrated within the illustrations of the fast-food company's iconic menu items. The U.K.-focused OOH campaign from Leo Burnett London...
Even if the TV is turned off, commercials might still play on ad-supported streaming services, wasting brands about $1 billion per year, new research from GroupM and iSpot found. On average, 8-10% of overall streaming impressions were delivered when the TV was off. However, that statistic jumps to 17% when looking solely at impressions delivered...
A businessman charges through a plate-glass window, a grill master abandons his flaming barbecue and a mail carrier flees her job mid-route, hurdling over a hedge. They all race to the same convenience-store parking lot where they get into an epic wrestling match. What causes this dog pile of flailing limbs and spiking heart rates?...
While brands have been ramping up their efforts to harness the new technologies under the Web3 umbrella, big corporations aren't necessarily a natural fit for a cryptocurrency user base that still retains some anti-establishment ethos. At Coindesk's Consensus conference in Austin this weekend, marketing leaders from companies like Mastercard and Pepsi grappled with how to...
Instagram users can create a 3D avatar to represent themselves throughout the photo- and video-sharing application. Once a user creates an avatar on Instagram, they can edit their avatar's appearance in the future in order to change its hairstyle, outfit and so on. Our guide will show you how to edit your Instagram avatar from...
Instagram now allows users to customize a 3D avatar that they can use throughout the photo- and video-sharing application. If a user has already created an avatar on Facebook, they have the option to use the same avatar on Instagram or create a new avatar from scratch. Our guide will show you how to create...
Over the years, Ascential-owned creative festival Cannes Lions has developed a reputation--perhaps undeservedly--as a party week for mostly senior advertising personnel to catch up, seek out new jobs and neck copious amounts of booze. I did say "perhaps undeservedly" but, with three years since the event last took place in person, this could be a...
Consumers often jump at any opportunity to avoid ads. When an ad break disrupts a program in network TV's carefully curated prime-time schedule, many viewers take that bathroom break or grab a snack from the kitchen, while digital users are increasingly flocking to ad blockers or skipping pre-roll ads the moment the content lets them....
FuboTV knows it's good at live sports, but now it wants to have a bigger role in the red-hot FAST (free, ad-supported streaming TV) market. The sports-centric virtual MVPD is launching four new FAST channels from Reader's Digest publisher Trusted Media Brands: Fail Army, People Are Awesome and Pet Collective and WeatherSpy. The first three...
Predicting that the growing adoption of technology in business will support the U.K. economy, British accounting and payroll technology company Sage has named Craig Inglis--former marketing boss at department store chain John Lewis--as executive vice president of global brand and integrated marketing. Inglis left John Lewis in 2020 after a much lauded 12 years at...
On a spreadsheet with reams of data on a connected TV campaign, a far-right QAnon-linked broadcaster popped up as a media destination for advertisements, when a media buyer--who requested anonymity with Adweek for this interview--was doing routine auditing. The buyer said the client, a global advertiser, would not want to appear on the network, which...
Shaped by an astounding array of life experiences, today's top creative agency leaders share one trait: adaptability. That willingness to embrace the fluid nature of life, business and career opportunities has helped them not only succeed on a personal level, but also to guide the next generation of talent toward a future that's more unpredictable...
The early years of a creative's career can often be grueling ones, with long hours, intense deadlines and an uphill road when it comes to earning a role on major client work. So it's especially impressive when emerging talents don't just endure, but also thrive as their careers develop. As part of Adweek's Creative 100,...
From musicians, authors, comedians, actors, performers, designers and dancers to social media creators and TV personalities, these celebs and stars are leveraging their fame and followings to impact culture and changing how we see stardom. Here are this year's icons and influencers featured on Adweek's Creative 100: Doja Cat Rapper, singer, songwriter and producer Rise...
These filmmakers have created some of the year's most buzzed-about work--short films for brands, documentaries, passion projects and more--and have received well-deserved critical acclaim in the process. They're also driving important conversation around a variety of topics, including the Black experience and diversity, equity and inclusion, and changing how we think about the creative process....
It took the TV industry two years to fully recover from 2020's pandemic-fueled production shutdowns--and as streaming services rapidly bulk up their original content slates, 2022 is on track to feature more original TV shows on linear and streaming than ever before (surpassing last year's record 559 programs). The tsunami of new and returning series...
In a market that vocally craves more authenticity and less cringe-inducing fluff, creating effective content as a brand has never been more challenging. This year's roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a...
As media formats merge and explode beyond print, digital and Web3, the stage is set for a cast of creators, entrepreneurs and technologists (not to mention song exploders and visionary officers). Check out this year's media innovators featured on Adweek's Creative 100 who are defining the next era of media, and no longer limited by...
The budget range with which you can create incredible artistry has never been wider. If you've got a phone, a smart idea and the willingness to see it through, the sky's the limit. On the other extreme, if you've got a streaming service deal or a global pantheon of A-list clients, well, that can open...
There is never one singular entity to thank for stellar creativity. From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. Now in its eighth year, Adweek's Creative 100 continues its celebration of today's must-know creative professionals. These are...