Recently Anheuser-Busch gave us something to sip on: They announced that they'd be ending their 34-year run as the Super Bowl's exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they'd be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much...
On Friday, June 24, a Dentsu Creative copywriter--like many others across the country--was in no mood to focus on work. While dissenting sentiment toward the decision on Roe v. Wade was commonplace at the beginning of Zoom calls, she noticed these discussions always came to an abrupt end when it was "time to get back...
Amazon Prime Video and Studios chief marketing officer Ukonwa Ojo is out. Ojo is stepping down from the company just months before the debut of two of Prime Video's biggest programs ever: its Lord of the Rings series, Rings of Power, and the exclusive launch of NFL's Thursday Night Football. "For nearly two years, Ukonwa...
Intimate apparel is for everyone and that makes inclusivity a vital part of advertising. Though once a homogenous perception of beauty was the norm, many working within the industry have pushed boundaries to dismantle the impossible standards of yesteryear in favor of a more realistic approach. With the need to celebrate body diversity in mind,...
Facebook's emphasis on groups continued with Tuesday's news that it is testing new ways to access and organize them, as well as a way for people in groups to connect in smaller settings within those communities. A new sidebar being tested on the social network will help people more easily find their favorite groups, see...
Winter is coming ... in July. Ahead of House of the Dragon's Aug. 21 debut, the network is rolling out a new global augmented reality app and a San Diego Comic-Con activation as it ramps up the marketing campaign for its Game of Thrones prequel. Fans can enjoy the interactive House of the Dragon: The...
As we enter the nascency of Web3, we're able to take stock of how the history of technology has gatekept groups of people from participating in its evolution, limiting the ingenuity that comes from diverse points of view tackling the same problems. Inclusion isn't just an altruistic goal, but one that advances our ability to...
History is full of little known facts that escape even the most well-read among us. For instance, only about 3% of Americans know that the country's first beer brewers were women, according to a study from Miller Lite. Ahead of the July Fourth holiday--a beer sales bonanza that tops the Super Bowl--Miller Lite is teaming...
On this week's episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space. Patel speaks on how everything a brand does impacts how consumers see them. The three of them discuss inflation, and Patel explains how to assess...
Generation Z is the largest demographic group when it comes to online shopping and social commerce. However, according to new research from customer experience platform Emplifi, they are not satisfied with their experiences. Emplifi conducted a survey of more than 1,000 consumers in the U.S. to learn more about what they expect from their social...
Instagram will add Reels to several endpoints on application-programming interfaces across its platform. Support for Reels will be added to the APIs for basic display, business discovery, comment moderation, content publishing, hashtag search, insights, mentions and promote. Instagram said the API enhancement will be available for the current version and all previous versions of Graph...
Reddit teamed up with R/GA on "Find Your People," its first-ever consumer marketing campaign on television, which debuted in Canada and the U.S. The focus is on the joy in finding like-minded people in the more than 100,000 communities on the platform, and the campaign will run through the fall on digital video, national TV,...