Snap Inc. confirmed that it is testing a subscription version of Snapchat, cleverly named Snapchat+, that will give paying Snapchatters early access to new experimental features, much like Twitter's subscription option, Twitter Blue, does for that platform's users. A spokesperson for Snap said in a statement, "We're doing early internal testing of Snapchat+, a new...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Seinfeld's Jackie Chiles takes on Snyder's of Hanover (Captions for the video have not been made available to Adweek. We will update the video once captions have been provided.)Snyder's of Hanover Pretzel brand Snyder's of Hanover...
Albert Calamug, who works on U.S. security public policy for TikTok, emphasized in a blog post Friday that all U.S. user data has been stored in its data centers in the U.S. and Singapore, adding that 100% of U.S. user traffic is now being routed to Oracle Cloud Infrastructure, with the data centers being used...
Tyson Fury is one of the biggest names in the boxing world and the most recognizable fighter in promoter Top Rank's stable. He's a formidable social media presence with more than 10 million followers. The WBC heavyweight champion doesn't need much help navigating modern marketing. But a changing boxing landscape has the sport looking for...
The ongoing Covid-19 pandemic hit artisans hard by limiting the in-person encounters that many rely on to survive. Many makers have had to reimagine or even go back to the drawing board entirely to keep their livelihoods afloat, but there have been a number of artistic innovations along the way. One inventive solution comes from...
Since debuting in 1969, Nerf has never had a mascot. That tradition ends now. Today, the toy brand unveiled Murph, an anthropomorphic character made entirely out of Nerf darts. "We wanted to introduce a mascot that represents this ageless, unbridled fun that lives in all of us and creates a physical embodiment of that feeling...
In the late 1970s, long before today's crowded beauty landscape, Johnson Publishing launched Fashion Fair Cosmetics, successfully developing the first makeup line exclusively for Black and brown women. Now, the beauty brand is back and with a new documentary that traces the history of Black beauty. To call attention to the historical and still-persistent lack...
To Twitter, and beyond. Disney teamed up with brand strategy team Twitter Next on #MissionLightyear, a campaign backing Disney and Pixar feature film Lightyear, which hits theaters Friday (June 17), and incorporating tweets from fans, filmmakers and talent. Sent Into Space--which says on its website, "We use photographs and footage of the blackness of space,...
Ahead of the summer travel surge, T-Mobile is rolling out a new campaign of perks centered on vacationers. The carrier will offer its subscribers faster international data speeds in certain countries, free Wi-Fi on more flights and discounts at Shell gas stations through Labor Day. The new travel-themed campaign builds on T-Mobile's long-running strategy of...
Smoking definitely isn't cool anymore but fire is, and flames are the focus of a new brand campaign for heritage lighter company Zippo by Ogilvy. The classic flip-top metal lighters are looking to gain new fans through a series of intense films that feature people using the lighters for anything but firing up cigarettes. As...
On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Jessi Miley-Dyer, senior vice president of tours and head of competition of the World Surf League. Miley-Dyer grew up in New South Wales, Australia, and began surfing when she was 8. She spent...
On this week's episode of Adweek Presents..., we travel back to Brandweek 2021 where Adweek senior editor Terry Stanley was joined by actress, executive producer, activist and best-selling author Gabrielle Union. This week's guest truly exemplifies authenticity and hustle. Union has a hair-care line, is a co-founder of the organic children's snack food line Bitsy's...
Instagram now allows users to personalize a 3D avatar that they can use throughout the photo- and video-sharing platform. Users have the option to bring over their existing Facebook avatar (if they've created one) or create a new avatar in the Instagram application. Once a user creates an avatar in the Instagram app (or brings...
In the past few months, we've seen inflation skyrocket to a 40-year high. Consumers continue to face large price hikes at every turn. As everyday expenses increase at the gas pump and grocery stores, the potential decrease in discretionary spending is making marketers anxious. The longer consumers are faced with increasing prices, the more likely...
Many agencies have publicly committed more equitable advertising. They joined pledges, dedicating a certain number of their clients' media dollars to minority-owned publications. But the industry still has a long way to go. The 4A's Now. New. Next report on the talent and future of work cites a Salesforce study in which 71% of respondents...
The bipartisan privacy proposal of the American Data Privacy and Protection Act (ADPPA) has rekindled conversations around the urgency of a federal framework to protect internet users. While broad contours of the bill are supported by tech trade groups and senators, the devil is in the detail. Industry experts claim that aspects of the bill...
When Gen Z wants to feel some Y2K nostalgia, the teenagers and 20-somethings grab their dusty Juicy Couture track suits from the attic, power up their iPod Nanos and jump into low-rise jeans. Gen Z is then reminded of simpler times--when your foot was the perfect startup tool for your under-the-desk computer tower, Microsoft Paint...
Head of WhatsApp Will Cathcart shared two updates to group calls on the messaging application in a tweet Thursday. Specific people on a call can now be muted or messaged. And a new indicator helps participants see when more people join large group calls. Some new features for group calls on @WhatsApp: You can now...
Marketing teams for Just Egg are prepped to hand out 100,000 mini breakfast sandwiches this weekend--working around the clock if need be--at the Bonnaroo music festival near Nashville, Tenn. Their goal with the activation--as performances from Stevie Nicks, Tool, Machine Gun Kelly, Roddy Ricch and other A-list artists serve as the backdrop--is to convert as...