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Новости за 27.06.2022

How PLNT Burger Aims to Turn the Masses Onto Fake Meat

Adweek.com 

If today's plant-based food alternatives--which often look, feel and taste like the items they're designed to mimic--were the public's first introduction to the category, companies might have an easier time selling them. But it didn't happen this way. Instead, many Americans encountered earlier versions of fake meat as children and didn't enjoy the experience. "We're...

Twitter Brings Closed Caption Toggle to Android, iOS

Adweek.com 

All Twitter users on Android and iOS now have access to the closed caption toggle that the social network began testing in April. Tapping the CC button on videos with available captions will enable users to turn captions off and on. The choice is now yours: the closed caption toggle is now available for everyone...

Instagram Details Several Updates Aimed at Brands on Its Platform

Adweek.com 

With an eye toward businesses on its platform, Instagram is testing new experiences that incorporate a full-screen feed and bring video front and center. The platform added that 90% of accounts follow at least one business, calling businesses "a huge part of the interests community on Instagram" and adding in a blog post, "We're excited...

Health Care Advocacy Group Launches Information Campaign in States Most Affected by the Overturn of Roe v Wade

Adweek.com 

A crucial element in the ongoing fight for safe access to abortion is educating against the waves of misinformation that come from policymakers, online search results and anti-choice organizations. When up against campaigns created with the intention of obfuscating science and facts, health care providers and activists have often been forced to innovate. In anticipation...

I’m Not in the C-Suite. Here’s What I Got Out of Cannes Lions

Adweek.com 

Goodbye to the daily croissants and cappuccinos. To the hot South of France, matched only by the Fortune 500 brands. To the parade of boats on yacht row and the promenade of brand beaches opposite the Croisette. I'm back to reality. There isn't a "chief" in my title, though I was honored to be asked...

Retail-Branded BNPL Is Only a Matter of Time

Adweek.com 

Home goods retailer Bed Bath & Beyond ranked No. 50 on the National Retail Federation's list of the top 100 retailers in 2021--smack dab between Walmart and ampm. Its new tiered loyalty program, however, places the retailer first in a very specific category: branded buy now pay later (BNPL) services. That's because Bed Bath &...



To Dine For Podcast: Don Miguel Ruiz on Healing the Mind

Adweek.com 

On this week's episode of To Dine For, host Kate Sullivan is joined by Don Miguel Ruiz, the best-selling author of The Toltec Wisdom series, which includes his world-renowned book The Four Agreements. This book has been a New York Times bestseller for 10 years, with well over 12 million copies in print. Through his...

American Eagle Sells Real Clothes Designed by Virtual Stars at NFT Shop

Adweek.com 

American Eagle Outfitters is taking its physical products to the virtual world through a newly launched NFT store. The retailer is offering eight digital T-shirts and hoodies created by a group of NFT designers, including Little Lemon Friends, Starcatchers and WonderPals. The release comes as merchants experiment with new ways of blending virtual and physical...

‘Listen,’ ‘Be Authentic:’ Advice Women in Creativity Have Given and Gotten

Adweek.com 

CANNES, France--It's been three yeas since Adweek and Cannes Lions organizers have been able to bring together some of the most accomplished women in the industry at our Women in Creativity event. This year, the event took place at Warner Bros. Discovery Beach, which has hosted many WBD businesses and partners this week, including new...

How a Streetwear Brand Aims to Bridge the Digital Divide for Underserved Communities

Adweek.com 

The Covid-19 pandemic exacerbated the impact of significant gaps in access to high-speed internet and computers across the U.S., as lower-income kids lacked the equipment and reliable home broadband service needed to attend remote school and complete assignments. Sneaker and streetwear retailer Snipes is working to promote digital equity with a nationwide "Crack the Code"...

St-Germain, AMV BBDO Let Pinners Craft Their Own Custom Cocktails

Adweek.com 

Liqueur brand St-Germain and advertising agency AMV BBDO teamed up with Pinterest on an immersive experience that enables Pinners to craft their own custom cocktails. Users in Canada, France, Italy, the U.K. and the U.S. will be prompted to make three choices, and the interactive video will change and respond in real-time based on their...

Yelp to Shutter Offices July 29 in Chicago, New York, Washington

Adweek.com 

Yelp will close what it called its three most consistently underutilized offices July 29--Chicago, New York and Washington, D.C.--along with reducing its footprint at its facility in Phoenix. Co-founder and CEO Jeremy Stoppelman explained in a blog post that since the company began reopening its offices nine months ago, with a remote-first approach, roughly 1%...


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Теннисист Джокович побил рекорд Федерера по победам на турнирах "Большого шлема"






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