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Новости за 03.06.2022

Food52 Lays Off 15% of Its Staff in a Second Round of Cuts

Adweek.com 

The food and home goods publisher Food52 laid off 21 employees Thursday evening, a figure that represents about 15% of its total staff, the publisher confirmed to Adweek. The cuts primarily affected the editorial team, which has been thinned to a headcount of 15. The remaining editorial staff, as well as part of its creative...

Adweek Podcast: Why Holding Companies Are Mashing Agencies Together

Adweek.com 

In today's bonus episode of Yeah, That's Probably an Ad, Adweek sits down with agency experts to make sense of why holding companies are mashing agencies together to create new ones like VMLY&R, Wunderman Thompson and, most recently, EssenceMediacom. R3's Greg Paull, Forrester's Jay Pattisall and ID Comms' Tom Denford take listeners back to the...

The U.S. Moves a Step Closer to a Federal Privacy Law

Adweek.com 

House and Senate committee leaders released a bipartisan draft on online data privacy on Friday, hinting at the first sign of movement after years of stalled negotiations. The legislation, which may be called "American Data Privacy and Protection Act," would require digital companies to reduce the data they collect, ban targeted advertising to children under...

Magnolia Bakery Wants To Send Your Mom Banana Pudding

Adweek.com 

Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years. At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. My conversation with her felt as warm and...

The ‘Best Kids’ Are Fur-Covered in New Campaign From Halo Pets

Adweek.com 

Your dog does not have a meltdown over Lucky Charms in the grocery store or pick fights with other passengers during road trips. Your cat, meantime, doesn't throw dinner back in your face. Ergo, pets are better than kids. With millennials in mind, a legacy brand called Halo Pets launches its most significant national marketing...

A New Bill Aims to Limit Collection of Intimate Reproductive Data

Adweek.com 

Rep. Sara Jacobs (D-Calif.) has put forward legislation to limit how much personal reproductive health data firms can collect, store and share. The My Body, My Data Act aims to shift more responsibility on tech companies and app developers, giving people the right to access or delete their personal data and ask companies to share...

Marketing Morsels: Ugg’s Multisensory Pride Experience, Peaky Blinders Whiskey and More

Adweek.com 

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Bieber and Pam reunite for a new Tim Hortons' menu item Last year, Canadian chain Tim Hortons teamed up with Justin Bieber to create Timbiebs (Bieber-themed variations of its Timbits donut bites). Now the collaboration continues...

MPWIS Podcast: Tennis Star Katrina Adams on Mental Health in Sports

Adweek.com 

On this week's episode of the Most Powerful Women in Sports podcast, Adweek's former chief content officer Lisa Granatstein sits down with Katrina Adams, former president and chief executive of the U.S. Tennis Association. Adams is also the author of Own the Arena: Getting Ahead, Making a Difference, and Succeeding as the Only One--it's both...



The Chillest Listening Party Ever, Brought to You by Sonos and Pax

Adweek.com 

A group of five friends sit around drinking Pabst Blue Ribbon, smoking weed and listening to a new record from their favorite "chillwave" musician, Toro y Moi. They bust out some expressionist dance moves and play air guitar--while getting increasingly stoned--and make pithy comments worthy of a classic Beavis and Butt-Head episode. We've all been...

Discord: How to Change Your Voice Input Mode on Mobile

Adweek.com 

Discord allows users to choose from two voice input modes: "Push to Talk" and "Voice Activity." When Push to Talk is active, users must press a key when they want to speak in a voice channel (when users release the key, the application will stop transmitting their voice). When Voice Activity is active, the app...

Reddit Chief Product Officer Pali Bhat Shares Road Map for Remainder of 2022

Adweek.com 

Reddit chief product officer Pali Bhat shared a comprehensive overview of updates and improvements to the platform that are in the works for the rest of 2022. Bhat wrote in a blog post, "Let me start with my motivation for joining Reddit--all of you. Everyone who works at Reddit, including me, has the distinct privilege...

Single Milk Drinkers, Beware: A2’s Oddball Ad Peeks Into the Life of a Catfish Master

Adweek.com 

Anyone who experiences lactose intolerance or related digestive issues knows that the cost of a glass of milk can go beyond the dollar amount. However, milk has changed a lot over the years, and new options could provide a little relief. Leaning into showing consumers that some milks are easier on the body than others,...

Discord: How to Turn Off Voice Auto Sensitivity on Mobile

Adweek.com 

When Discord users participate in voice chats, the application's "Auto Sensitivity" setting will attempt to automatically adjust their microphone "to an ideal speaking level based on the volume of what's coming into [their] mic." If you experience technical issues during voice chats with this Auto Sensitivity setting turned on, our guide will show you how...

Adweek Presents: Elisabeth Moss on Telling Inclusive Stories

Adweek.com 

On this week's episode of Adweek Presents..., we travel back to last April's Convergent TV Summit where we hosted a fireside conversation with someone who is no stranger to the creative process behind productions. With a career dating back to childhood, this actress/producer/director was catapulted to fame for her role in the critically acclaimed AMC...

Pinterest Acquires AI-Powered Fashion Shopping Platform The Yes

Adweek.com 

Pinterest went shopping for an artificial-intelligence-powered shopping platform for fashion and ended up with The Yes in its cart. The Yes enables users to shop a personalized feed based on their active input on brand, size and style, and Pinterest said it sees the company's leadership, team and technology, combining shopping expertise with fashion industry...

Atlanta-Based Agency Slug Global Debuts Environmental Justice Vertical

Adweek.com 

The artists behind Slug Global want to take you along on a field trip. The self-described art collective, which has done branding and experiential marketing work for top names like Foot Locker, Instagram and HBO, is setting its sights on a new realm: the outdoors. This week, Slug launched a new environmental justice-focused vertical called...

Twitter Finalizes Its Roster for the NBA Finals

Adweek.com 

Twitter teamed up with the National Basketball Association to bring sports fans closer to the action of the NBA Finals, which tip off Thursday night as the Boston Celtics visit the Golden State Warriors. Rachel DeMita hosted Twitter Spaces on media days leading up to the series, joined by a rotating set of writers and...


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Александр Зверев

Зверев и Рууд не пожали друг другу руки после полуфинала «Ролан Гаррос» – из-за проблем с желудком у норвежца






Белый дом допустил приход ряда договоров с Россией на смену ДСНВ

Психолог Волкова: сказки помогают детям справиться со стрессом

На ВДНХ подвели итоги международного конкурса «Расскажи миру о своей родине». В числе победителей есть и севастопольцы

Счёт за банкет на 100 человек в ресторане гостиницы "Метрополь", 1971 год, Москва.