On this week's episode, we travel back to Challenger Brands 2021 where Adweek's former editor in chief, Stephanie Paterik sat down with the co-founders of Once Upon A Farm, which was launched in 2017 with the purpose of providing fresh, nutritious and delicious organic food that parents can trust and kids could love. Paterik is...
In the fast-growing world of THC-spiked beverages, there's a whole menu of choices like iced tea, lemonade, coffee, cocoa, mocktails, booze-free wine and mimosas, energy drinks and sparkling waters. Products come in bottles and cans--Cann, by the way, is a best-selling "social tonic" with a pioneering Pride campaign and a Hollywood following--and via drops, mixes,...
The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth. The year-old rule change allows college athletes to profit like the pros from brand deals. The emergence of a more aware, business-savvy...
The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign 'More Confusing Times' is also performing strongly at the awards this year. Will there be a completion to the trilogy next...
Apple's third installment in its popular "Underdogs" series and Channel 4's "Super. Human." film for the Paralympics both won a Cannes Lions Film Grand Prix--one of the most coveted awards at the festival. Film is one of the few categories at Cannes that is allowed to award two Grand Prix. The first went to Apple...
One of the advertising industry's most coveted honors, the Cannes Lions Titanium Grand Prix, has been awarded to a powerful and innovative U.K. campaign against knife violence. "Long Live the Prince," created by London agency Engine for the Kiyan Prince Foundation and EA Sports, created a digital persona for Kiyan Prince, a rising soccer talent...
For decades, Indian schools have not taught girls about their periods, so Procter & Gamble decided to do something about it. The resulting campaign, "The Missing Chapter," earned the top prize at the Cannes Lions International Festival of Creativity for Sustainable Development Goals on Friday. The Glass Lion for Change went to "Data Tienda," a...
It's been a decade since consumers began conversing with voice-activated assistants Siri and Alexa. In all that time, brands have continued to struggle to find their own voices in this sonic revolution. Mastercard believes it's cracked the code on breaking through. In a presentation at the Cannes Lions International Festival of Creativity, Mastercard unveiled an...
CEOs have a growing influence on culture and therefore have a growing responsibility to pave a path forward for future leaders, to shape policies for change. If you look at the lifecycle of a consumer, you'll realize that their loyalty to a brand has the potential to surpass the tenure of a CEO at that...
That's a wrap for Fox's upfront. The media company has concluded its upfront negotiations, a source familiar with the matter confirmed to Adweek. Fox becomes the third upfront week presenter to wrap talks this year, following The CW and Paramount last week. According to the source, CPM (cost per thousand viewers reached) increases were around...
The kids are not alright. As expected, this year's Cannes Lions festival has been rife with colorful beachside activations, invitations into the metaverse and shiny new awards. But in the midst of all that, young creators affiliated with activist group Clean Creatives have been pushing their own agenda to the surface--demanding that the industry face...
While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to men's and women's sports and advertising spend. Ally Bank is trying to address that disparity in its own way. And the online-only financial institution, which specializes in home and auto lending, aims to influence others...
The minimum age to use Instagram in most countries is 13, but it has been established for years that many people younger than that are on the platform, and Instagram is testing new ways to help alleviate that. Starting Thursday in the U.S., if a user attempts to edit their date of birth from under...
Ebay is buying non-fungible token (NFT) marketplace KnownOrigin in a bid to broaden its inventory of collectibles into the virtual realm. The online auction site said this week that it has closed a deal to purchase the U.K.-based startup for an undisclosed sum. The acquisition comes after Ebay began allowing NFT sales last year and...
[Sensitive content: This article discusses sexual assault, gender-based violence and medical abuse. If you're struggling with any of the topics mentioned in this article, please call the National Sexual Assault Hotline: 1 (800) 656-4673] Recent history is full of reminders that antiquated views around the autonomy of marginalized genders remain prevalent around the world. The...